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Noni Extract (Morinda Citrifolia Extract): antioxidant and moisture-promoting extract in three carrier variants

Noni (Morinda citrifolia) is a tropical plant whose extract is gaining increasing attention in cosmetics. The CONIUNCTA® Noni Extract carries the INCI name Morinda Citrifolia Extract and is offered in three carrier variants: based on glycerin, propylene glycol, and pentylene glycol. For formulators, this results in a water-compatible active extract with a documented antioxidant, balancing, and moisture-promoting profile that can be flexibly integrated into different systems. This article classifies the product and highlights its origin, composition, carrier variants, and regulatory framework. Morinda citrifolia: the botanical origin of Noni Extract Morinda citrifolia, usually referred to as Noni in German-speaking regions and sought after as "extracto de noni" in Spanish-speaking markets, is a tropical plant with a characteristically pale fruit. Plant material from this species serves as the starting material for the CONIUNCTA® extract. The botanical origin is listed in the dossier as plant-based (vegetable); a specific plant part is not stated in the technical data sheets. According to the dossier, the extract is suitable for vegan formulations. As "Morinda Citrifolia Extract" (the only INCI name documented in the dossier), the product joins CONIUNCTA®'s classic plant extracts and can be used in water-based formulations. An overview of related raw materials can be found in our classic plant extracts category. What's in the extract? Phytochemical profile instead of a single marker The CDS for the Noni Extract specifies a characteristic phytochemical profile without defining a single lead compound with a concentration value. No specific individual compounds with quantitative values are documented. A detailed analytical breakdown (for example via HPLC/DAD, GC/MS, or LC-MS) is available from CONIUNCTA® as a paid add-on service and on a batch-specific basis upon request. The term "proxeronine" (proxéronine) repeatedly comes up in connection with Noni. No information on such a compound is provided in the CONIUNCTA® dossier: proxeronine is neither listed as a marker, nor are any effects attributed to it in the CDS. Reliable statements about this raw material are based solely on the documented phytochemical profile and the effects recorded in the CDS, not on popular single-compound narratives. Documented effect profile for cosmetic applications The CDS lists four effects for Morinda Citrifolia Extract, each based on the phytochemical profile and published literature: Antioxidant protection Balancing Moisture-promoting Skin-plumping These attributes make the extract a candidate for antioxidant and moisture-oriented care concepts. Important for product developers: efficacy claims on the finished product require independent substantiation by the manufacturer in accordance with Regulation (EC) No. 655/2013. The keywords mentioned in the Shopify metafield (antioxidant, immune-boosting, moisture-promoting) are guiding terms and do not replace a documented effect; medical claims are in any case excluded for cosmetics. Three carrier variants for different systems The Noni Extract is available in three water-based carrier variants. The extract content is approximately 30% across all variants, with a native drug-to-extract ratio of 1:10. Glycerin variant: INCI Glycerin, Morinda Citrifolia Extract. Glycerin (≥99.5%, anhydrous) accounts for approx. 70% of the final product, with the extract content at approx. 30%. A glycerin-based option without glycols for correspondingly positioned formulations. Further raw materials of this type are grouped in the glycerin extracts category. Propylene glycol variant: INCI Aqua (Water), Propylene Glycol, Morinda Citrifolia Extract, with approx. 40% water, approx. 30% extract, and approx. 30% propylene glycol. Pentylene glycol variant: INCI Aqua, Pentylene Glycol, Morinda Citrifolia Extract, with approx. 50% water, approx. 30% extract, and approx. 20% pentylene glycol. All variants are liquid, according to the CDS free of fragrance allergens per Annex III of Regulation (EC) No. 1223/2009, and suitable for vegan formulations. The recommended use concentration stated in the dossier is 2 to 5%. Color ranges from amber to light brown; storage-related color changes or cloudiness may occur and do not affect quality (filtration if necessary). Production using AVE technology The extract is obtained using CONIUNCTA®'s AVE technology (Adaptive Vacuum Extraction): a vacuum-assisted high-shear homogenization with rapid cell disruption, here in the form of an aqueous extraction. This process aims for a gentle transfer of the hydrophilic components into the liquid final product. Background on this process is explained on our AVE technology page. Regulatory framework: cosmetics and novel food For cosmetic applications, the Noni Extract is suitable in accordance with Regulation (EC) No. 1223/2009; according to the SDS, it is not classified as a hazardous substance under Regulation (EC) No. 1272/2008. For use in food: Morinda Citrifolia is subject to Regulation (EU) 2015/2283 as a novel food, meaning that corresponding authorization is required. Buyers and product developers in the food supplement and food sector should verify this classification before any use. Shelf life is 24 months when stored dry between 10 and 30 °C in the original sealed container. pH value, relative density, and refractive index are batch-specific and should be taken from the respective CoA; density ranges from 1.03 to 1.06. Frequently asked question: What is the difference between "Noni" and Noni Extract? Search queries such as "noni", "noni extract", or "morinda citrifolia" often refer to the plant as a whole. The CONIUNCTA® Noni Extract, by contrast, is a standardized, liquid processed product: an aqueously obtained extract of the species Morinda citrifolia with an extract content of approx. 30%, packaged in one of the three carrier systems mentioned, and bearing the INCI name Morinda Citrifolia Extract. This gives formulators access to a defined, documented raw material whose specifications are recorded in the TDS, SDS, and CDS. We provide these documents via our technical documentation page. Sourcing and documentation for B2B customers As a raw material for the cosmetics and food industries, Noni Extract is aimed at formulators, buyers, and product developers. Batch-specific analytics as well as extended active ingredient analyses are available upon request. You can find the raw material itself here: View Noni Extract (Morinda Citrifolia Extract) in the CONIUNCTA® shop. Technical evaluation in the context of your own application, including the suitability assessment in accordance with our terms of sale, remains the responsibility of the using company. CONIUNCTA® – Raw materials, data, and services for future-ready formulations.